What's in store for SEO in 2025?

This year, we asked ONE HUNDRED AND SIX! of the world's leading SEOs to share their number one actionable tip for 2025. Check out our SEO in 2025 guide to learn from the best in the business, helping you stay one-step ahead of your competitors as we head into a new year.

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Learn from some of the very best in SEO, in conversation with David Bain.

Need more? Check out SEO in 2025: Additional Insights

A Majestic series that complements the original SEO in 2025 podcast, video series and book.

See all bonus episodes

Know your Business

Lucia Dello

Prove your worth

Adrijana Vujadin

Recognise your value and start earning what you deserve

Anna Bravington

Talk finance to get the budget you deserve

Anthony Barone

Get the most from the client-agency relationship by working together

Ash Nallawalla

Take control of your digital governance

Focus on Brand

Rejoice Ojiaku

Identify the archetype of your brand

Annika Haataja

Put brand SEO at the heart of your efforts

Rana Abu Quba Chamsi

Build trust and focus on brand awareness

Casie Gillette

Your brand mentions are your links

Crystal Carter

Gain visibility in generative search by managing your brand entity

Understand Entities

Jason Barnard

Turn your attention to entity optimisation

Ulrika Viberg

Make use of relevant entities to improve your visibility as a brand

Martha van Berkel

Manage your content knowledge graph

Keywords are still Key

Charlie Whitworth

Don’t neglect keywords

Aleyda Solis

Focus on the long tail

User Insights

Mark Williams-Cook

Pay attention to shifts in search intent

Becky Simms

Think about how user behaviour is changing

Jake Gauntley

Remind yourself of the people you are trying to reach

Christopher Hofman

Understand where you can best reach your customers by mapping out the journeys they take

Sarah Presch

Understand human psychology to get your users to do what you want

Garrett Sussman

Understand and leverage the cognitive biases that influence user behaviour

Michael MacMillan

Mine sales conversations to find topics with low competition and high intent

Folashade Uba

Uncover crucial insights by analysing your support queries

Eli Schwartz

Use AI to learn about who your users are

The Changing SERP

Pam Aungst Cronin

Focus on AI overviews

Mufaddal Sadriwala

Start viewing AI overviews as a help and not a hindrance

Alex Moss

Stop trying to game every minute change to the SERPs

Beyond Search

Izabela Wisniewska

Think beyond Google

Ebere Cecilia Jonathan

Spend your time where your audience spends theirs

Katherine Nwanorue

Look beyond the on-page to keep up with the evolution of search marketing

Tory Gray

Escape the SEO silo and explore other platforms

Ashley Liddell

Democratise your content strategy to leverage the emerging search universe

Navah Hopkins

Take advantage of open forums

Mathilde Høj

Realise the potential of social search SEO

Isa Lavahun

Master the social search environment

Dre de Vera

Feed Google the fresh live video content it loves

Move with the Times

Navin Israni

Approach your SEO from a customer-first point of view

Nitin Manchanda

Change SEO into search experience optimisation, or organic discovery optimisation

Joshua Squires

Embrace omnichannel marketing to influence user behaviour before they search

Kavi Kardos

Focus on the insights you can gain from customer-facing teams

Araminta Robertson

Utilise the salespeople in your business

Jess Joyce

Discover your prospects’ questions to answer them before they are asked

Alan Silvestri

Align SEO with digital PR to create SEO PR

Pedro Dias

Become a specialist to thrive in the dawn of AI

User Experience

Damien Robert

Embrace search experience optimisation

Martina Zrzavá Libřická

Start and end with customer experience

Billie Geena Hyde

It’s time to sort out your accessibility

Sara Fernández Carmona

Put the user at the forefront through accessibility

Heike Knip

View accessibility as a ranking factor

Fabio Embalo

Emphasise user experience and leverage AI to synergise your content and branding

Human-First Content

Arnout Hellemans

Satisfy queries by putting the user first

Julia-Carolin Zeng

Fight back against the decreasing quality of AI-created content

Desmond Boateng

Use a human touch to gain real credibility

Amit Raj

Focus on relevance and depth, for both your content and your links

Andy Mollison

Stay human-first but use AI for the dirty work

Laura Iancu

Take a more humanistic approach to SEO by collaborating with UX

Jono Alderson

Stop writing articles

Incorporate EEAT

Gemma Fontané

Demonstrate first-hand, real-life experience to set your content apart from AI

Iva Jovanovic

Use EEAT signals to make your content more meaningful

Dani Leitner

Become an authority in a single topic

Jack Chambers-Ward

5 top tips for creating authentic content

Chris Meabe

Back up your content with expert sources

Embrace AI

Taylor Kurtz

Stop viewing AI as the enemy

Manuel Madeddu

Use AI; don’t be used by it

Tamara Novitović

Get a better understanding of your users’ needs through AI

Ashley Segura

Focus on the quantity of your content, not the quality

Bill Hartzer

Let AI help you produce more helpful content

Master AI

Ian Helms

Get better at using AI

Erik Wikander

Incorporate context to improve your AI-powered content

Kevin Indig

Automate

Victoria Olsina

Improve the output from AI by creating custom GPTs for your clients

Ben Howe

Learn how to produce at scale with generative AI intelligently and methodically

Gus Pelogia

Build your own LLM tools to free you from boring work

Back to Basics

Olesia Korobka

Start all over again

Itamar Blauer

Remember the fundamentals

Greg Gifford

Return to basics

Monty Mathur

Use the first principles of SEO as your foundation

Olga Zarr

Nail on-page SEO before doing anything else!

Filipa Serra Gaspar

Freshen up your existing content

Sally Raymer

Tackle algorithm updates

Build Better Backlinks

Andreas Voniatis

Identify what brings in backlinks, instead of where they come from

Alexandra Tachalova

Focus on the right links

Sinead McLarty

Use manual methods to see beyond the tools

Local SEO

Lau Miguez

Respect individual markets as unique to truly connect with local audiences

Myriam Jessier

Use cognitive insights to tackle local marketing

Ed Ziubrzynski

Incorporate global EEAT to succeed on a local level

Joseph Kahn

Dominate the local market with the help of AI

Maria Scheibengraf

Dual-wield translation and SEO to maximise results

Montserrat Cano

Go deeper into international and competitive research

Technical SEO

Cathryn Stormont

Don’t miss your Core Web Vitals

Tin Đudajek

Use schema in a more organised and more meaningful way

Kaspar Szymanski

Make sure the signals you are sending are consistent

Bastian Grimm

Manage your crawl budget effectively

Andy Frobisher

Get serious about energy consumption

Andrew Cock-Starkey

Take control of your domains

Tackling Migrations

Emma Russell

Get your tech right for you and your business

Nikki Halliwell

Start creating migration briefing documents

Sanja Markovic

Treat a site migration like moving house

Data Analysis

Marco Giordano

Modernise your understanding of analytics

Debbie Chew

Use your first-party data to your advantage

Krzysztof Marzec

Gain perspective from Google Ads

Personal Development

Sukhjinder Singh

Keep yourself informed to stay ahead

Emina Demiri-Watson

Adapt to the changing role of SEO

Giulia Panozzo

Expand your skill set

Adelina Bordea

Be more organised

Petra Kis-Herczegh

Identify your transferable skills to streamline your learning

Need more? Check out SEO in 2025: Additional Insights

A Majestic series that complements the original SEO in 2025 podcast, video series and book.

See all bonus episodes

Choose Your Own Learning Style

Video

If you like to get up-close with your favourite SEO experts, these one-to-one interviews might just be for you.

Watch all of our episodes, FREE, on our dedicated SEO in 2025 playlist.

Podcast

Maybe you are more of a listener than a watcher, or prefer to learn while you commute.

SEO in 2025 is available now via all the usual podcast platforms

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Book

This is our favourite. Sometimes it's better to sit and relax with a nice book.

The best of our range of interviews is available right now as a physical copy and eBook.

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